Case Studies
14k+ followers in a month for charity campaign
Client: Ray Burmiston, Photographer
Service: Campaign creation and management
The challenge:
Promote celebrity photographer Ray Burmiston’s virtual exhibition, Take A Moment For Mind. Inspire followers to upload their images and donate to the charity.
The solution:
Working closely with Ray’s star-studded clientele I created and managed an influencer-led social campaign to drive engagement and sign-ups. Celebrities posted their images – taken by Ray – and encouraged followers to do the same using the hashtag #takeamomentformind.
followers in one month
average engagement
newspaper & TV coverage
The challenge:
Spread the word and supercharge engagement around the annual children’s anti-bullying campaign, Odd Socks Day.
The solution:
I worked on this campaign for four years in a row, working closely with the charity’s social media specialist, to develop and execute an exciting and energetic online campaign, covering everything from ideation, content creation and influencer outreach, to messaging, and assisting with gaining press coverage.
60m hits for anti-bullying campaign
Client: Andy and the Odd Socks
Service: Campaign creation and management
social media impressions
primary school children involved (2019)
#OddSocksDay on Twitter
on Ten O’Clock News, national press and celebrity socials including Ant and Dec, Craig David, Rishi Sunak, Ringo Starr
30K followers for Andy and The Odd Socks
Client: Andy and the Odd Socks
Service: Social Media Management
The challenge:
Manage the day-to-day content creation, engagement, and growth of Andy and the Odd Socks’ social platforms.
The solution:
Creating vibrant, exciting and engaging social content, I managed the content schedule and worked closely with Andy and the team. I created collaborations, managed influencer relations, produced Facebook Live events, handled fan engagement and dealt with online customer service queries.
increase in Facebook following
(from 1K – 15K)
Instagram followers
of mini campaigns – Boredom Buster / Summer Badge Challenge / Lockdown Activity pack
TV coverage including Loose Women
The challenge:
Support author Kelly Alder to confidently use Instagram. Help her find and connect with her ideal audience to promote her book – The Fourteenth Wife.
The solution:
By teaching Kelly the fundamentals of the app and how to use hashtags strategically, she was able to double her followers, triple engagement and attract the attention of a national weekend magazine.
100% follower growth for author Kelly Alder
Client: Kelly Alder, Author
Service: Social Media Coaching
follower growth
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