Case Studies

My track record speaks for itself

14k+ followers in a month for charity campaign

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Client: Ray Burmiston, Photographer
Service: Campaign creation and management

The challenge:

Promote celebrity photographer Ray Burmiston’s virtual exhibition, Take A Moment For Mind. Inspire followers to upload their images and donate to the charity.

The solution:

Working closely with Ray’s star-studded clientele I created and managed an influencer-led social campaign to drive engagement and sign-ups. Celebrities posted their images – taken by Ray – and encouraged followers to do the same using the hashtag #takeamomentformind.

Gary Barlow photo as part of Ray Burmiston’s virtual exhibition, Take A Moment For Mind.
Gary Barlow photo as part of Ray Burmiston’s virtual exhibition, Take A Moment For Mind.
14k

followers in one month

2.5k

average engagement

national

newspaper & TV coverage

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Andy and the Odd Socks promotional Odd Socks Day image

The challenge:

Spread the word and supercharge engagement around the annual children’s anti-bullying campaign, Odd Socks Day.

The solution:

I worked on this campaign for four years in a row, working closely with the charity’s social media specialist, to develop and execute an exciting and energetic online campaign, covering everything from ideation, content creation and influencer outreach, to messaging, and assisting with gaining press coverage.

60m hits for anti-bullying campaign

Client: Andy and the Odd Socks
Service: Campaign creation and management

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60m

social media impressions

5m

primary school children involved (2019)

Trending

#OddSocksDay on Twitter

Coverage

on Ten O’Clock News, national press and celebrity socials including Ant and Dec, Craig David, Rishi Sunak, Ringo Starr

30K followers for Andy and The Odd Socks

Client: Andy and the Odd Socks
Service: Social Media Management

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The challenge:

Manage the day-to-day content creation, engagement, and growth of Andy and the Odd Socks’ social platforms.

The solution:

Creating vibrant, exciting and engaging social content, I managed the content schedule and worked closely with Andy and the team. I created collaborations, managed influencer relations, produced Facebook Live events, handled fan engagement and dealt with online customer service queries.

Andy and the Odd Socks performing on stage. Andy is wearing a silver jacket and singing, while another band member holds up a large floor fan.
Andy and the Odd Socks performing on stage. Andy is wearing a silver jacket and singing, while another band member holds up a large floor fan.
1400%

increase in Facebook following
(from 1K – 15K)

14.7K

Instagram followers

Multitude

of mini campaigns – Boredom Buster / Summer Badge Challenge / Lockdown Activity pack

National

TV coverage including Loose Women

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Kelly Alder, author, stood in front of a cabinet containing cosmetic products.

The challenge:

Support author Kelly Alder to confidently use Instagram. Help her find and connect with her ideal audience to promote her book – The Fourteenth Wife.

The solution:

By teaching Kelly the fundamentals of the app and how to use hashtags strategically, she was able to double her followers, triple engagement and attract the attention of a national weekend magazine.

100% follower growth for author Kelly Alder

Client: Kelly Alder, Author
Service: Social Media Coaching

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100%

follower growth

● Newly learnt hashtag strategy resulted in an article in Daily Mail, YOU Magazine
● Confidently using Instagram to promote book work and perfume business

Work with me

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