Case Studies
The challenge:
Kate was just starting out as a freelancer. Although a highly skilled craniosacral therapist, she needed advice on how to market her services and find clients to get her business off the ground.
The solution:
Together, we reviewed Kate’s audience, pricing, client touchpoints, social media, and brand positioning to uncover her USP and show how she could stand apart from other cranio sacral therapists. We created a tailored marketing strategy and a three-month plan that was practical and manageable for a small business.
Confident marketing, consistent clients
Client: Kate Stuart, Cranio-Sacral Therapist
Service: Marketing Strategy and coaching
of clients every month
Full-Service Marketing Across Farm, Bakery & Restaurants
Client: Honestly Farm Kitchen
Service: Integrated marketing & campaign management
The challenge:
As a family-run hospitality and food brand with multiple sites (farm shop, bakery, drive-thru and restaurants), Honestly needed joined-up marketing that would grow awareness, boost sales, and showcase its unique farm-to-fork story — all on a small-business budget.
The solution:
I became their in-house marketing team, leading everything from strategy to execution. That included:
Launching a weekly newsletter to drive repeat visits and build loyalty
Running socials across all platforms and utilising employee-generated content to authentically share the brand’s vibe and culture (hugely successful for engagement)
Managing day-to-day in-house marketing and promotion
Running campaigns across multiple channels including a breakfast campaign to increase footfall, featuring billboards, radio ads (scripted and produced in-house), and full social media rollout
The result:
A consistent, recognisable brand voice across all channels, a clear structure for ongoing marketing activity, and creative campaigns that directly supported sales growth and customer loyalty.
Employee-Generated Content
Using staff-created posts to build the brand
Created multi-channel campaigns
Established weekly newsletter to boost sales and bookings
The challenge:
Support author Kelly Alder to confidently use social media for her business. Help her find and connect with her ideal audience to promote her book – The Fourteenth Wife.
The solution:
By teaching Kelly social media fundamentals and how to post content for her audience, she was able to double her followers, triple engagement and attract the attention of a national weekend magazine.
National Press coverage and 100% follower growth for author Kelly Alder
Client: Kelly Alder, Author
Service: Social Media Coaching
follower growth
6.2m organic reach on socials
Client: Ray Burmiston, Photographer
Service: Campaign creation and management
The challenge:
Promote celebrity photographer Ray Burmiston’s virtual exhibition, Take A Moment For Mind. Inspire followers to upload their images and donate to the charity.
The solution:
Working closely with Ray’s star-studded clientele I created and managed an influencer-led social campaign to drive engagement and sign-ups. Celebrities posted their images – taken by Ray – and encouraged followers to do the same using the hashtag #takeamomentformind.
celebrities uploaded a photo
Instagram views
newspaper & TV coverage, News at Ten, Lorraine, GMB
The challenge:
Spread the word and supercharge engagement around the annual children’s anti-bullying campaign, Odd Socks Day.
The solution:
I worked on this campaign for four years in a row, working closely with the charity’s social media specialist, to develop and execute an exciting and energetic online campaign, covering everything from ideation, content creation and influencer outreach, to messaging, and assisting with gaining press coverage.
60m hits for anti-bullying campaign
Client: Andy and the Odd Socks
Service: Campaign creation and management
social media impressions
primary school children involved (2019)
#OddSocksDay on Twitter
on Ten O’Clock News, national press and celebrity socials including Ant and Dec, Craig David, Rishi Sunak, Ringo Starr
Built engaged fan base and online community
Client: Andy and the Odd Socks
Service: Social Media Management
The challenge:
Manage the day-to-day content creation, engagement, and growth of Andy and the Odd Socks’ social platforms.
The solution:
Creating vibrant, exciting and engaging social content, managed the content schedule and worked closely with Andy and the team. I created collaborations, managed influencer relations, produced Facebook Live events with other celebrities, built up a network of Oddsocks Ambassadors, went on location with the band to shoot content, promoted Andy and the Band TV show on socials.
increase in Facebook following
of mini campaigns – Boredom Buster
Summer Badge Challenge / Lockdown Activity pack
TV radio and press coverage including Loose Women
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