Case Studies
Confident marketing, consistent clients
Kate was just starting out as a freelancer. Although a highly skilled craniosacral therapist, she needed advice on how to market her services and find clients to get her business off the ground.
Together, we reviewed Kate’s audience, pricing, client touchpoints, social media, and brand positioning to uncover her USP and show how she could stand apart from other cranio sacral therapists. We created a tailored marketing strategy and a three-month plan that was practical and manageable for a small business.
Full-service marketing across farm, bakery & restaurants
As a family-run hospitality and food brand with multiple sites (farm shop, bakery, drive-thru and restaurants), Honestly needed joined-up marketing that would grow awareness, boost sales, and showcase its unique farm-to-fork story, all on a small-business budget.
I became their in-house marketing team, leading everything from strategy to execution. That included:
- Launching a weekly newsletter to drive repeat visits and build loyalty
- Running socials across all platforms and utilising employee-generated content (hugely successful for engagement)
- Managing day-to-day in-house marketing and promotion
- Running campaigns across multiple channels including a breakfast campaign to increase footfall, featuring billboards, radio ads (scripted and produced in-house), and full social media rollout
The result: a consistent, recognisable brand voice across all channels, a clear structure for ongoing marketing activity, and creative campaigns that directly supported sales growth and customer loyalty.
National press coverage and 100% follower growth for author Kelly Alder
Support author Kelly Alder to confidently use social media for her business. Help her find and connect with her ideal audience to promote her book – The Fourteenth Wife.
By teaching Kelly social media fundamentals and how to post content for her audience, she was able to double her followers, triple engagement and attract the attention of a national weekend magazine.
6.2m organic reach on socials
Promote celebrity photographer Ray Burmiston’s virtual exhibition, Take A Moment For Mind. Inspire followers to upload their images and donate to the charity.
Working closely with Ray’s star-studded clientele I created and managed an influencer-led social campaign to drive engagement and sign-ups. Celebrities posted their images – taken by Ray – and encouraged followers to do the same using the hashtag #takeamomentformind.
60m hits for anti-bullying campaign
Spread the word and supercharge engagement around the annual children’s anti-bullying campaign, Odd Socks Day.
I worked on this campaign for four years in a row, working closely with the charity’s social media specialist, to develop and execute an exciting and energetic online campaign, covering everything from ideation, content creation and influencer outreach, to messaging, and assisting with gaining press coverage.
Built engaged fan base and online community
Manage the day-to-day content creation, engagement, and growth of Andy and the Odd Socks’ social platforms.
Creating vibrant, exciting and engaging social content, managed the content schedule and worked closely with Andy and the team. I created collaborations, managed influencer relations, produced Facebook Live events with other celebrities, built up a network of Oddsocks Ambassadors, went on location with the band to shoot content, promoted Andy and the Band TV show on socials.
